2025年德国健身休闲用品及设施设备展览会FIBO

德国FIBO展会

举办时间：2025年4月10日-13日
举办展馆：德国科隆Exhibition Centre Cologne
展览规模：30000平方米
所属行业：体育/运动
举办周期：一年一届
展商数量：1000+

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展会介绍

关于德国健身休闲用品及设施设备展览会FIBO

FIBO追求一个强大和健康的社会的愿景，并作为一个全球网络为人们的长寿和充实的生活做出了重要贡献。因此，在一年一度的FIBO秀上，来自健身、健康和保健行业的所有参与者聚集在一起，形成了积极生活方式的创新、投资和趋势的热点。在四天的时间里，FIBO不仅在这里提供顶级的商业、网络和继续教育，还提供了许多令人兴奋和印象深刻的现场体验。

FIBO pursues the vision of a strong and healthy society and as a global network makes an essential contribution to a long and fulfilling life for people. At the annual FIBO Show, therefore, all players from the fitness, wellness and health sectors come together and form the hot spot for innovations, investments and trends for an active lifestyle. Over the course of four days, FIBO offers here not only business, networking and continuing education at the top level, but also numerous exciting and impressive live experiences.

上届展会回顾：2024年4月11日至14日，健身行业在科隆FIBO展示了其在履行健康社会责任方面的创新精神。1，000多家参展商和合作伙伴在来自114个国家的129，668名参观者中引发了无限热情。

“通过在10个展厅展出的产品系列和我们的配套项目，FIBO 2024反映了不断变化的健康状况。在为期四天的展会期间，我们通过EHFF启动活动、FIBO校区和400多场其他会议，让每个人都能接触到健康话题。我们看到参观者愿意为自己的健康投资，这也反映在参展商的业务中，他们报告了成功的交易，”FIBO活动总监Silke Frank总结了展厅中的积极情绪。

11 to 14 April saw the fitness industry impressively demonstrate just how innovative it is in fulfilling its responsibility for a healthy society at FIBO in Cologne. Over 1,000 exhibitors and partners generated boundless enthusiasm among 129,668 visitors from 114 countries.

“With the ranges on display in the 10 exhibition halls and our supporting programme, FIBO 2024 mirrors the changing health landscape. We have made the topic of health accessible to everyone with the EHFF as a kick-off event, the FIBO Campus and well over 400 other sessions staged during the four days of the trade show. We have seen that visitors are willing to invest in their health and this is also reflected in the business of the exhibitors, who report successful deals,” says Silke Frank, Event Director of FIBO, summarising the positive mood in the exhibition halls.

健身的力量

健身和健康行业继续快速增长。德国健身行业2024 DSSV有限公司与德勤和DHfPG合作开展的一项研究的关键数据证明了这一点。会员数量增至1130万，行业总营业额也高达54.4亿欧元。在欧洲其他地方也很明显的发展。欧洲健身和健康中心拥有6770万会员，总营业额达318.5亿欧元，在德国之外也有强劲增长。行业专家赫尔曼·罗格斯乐观地表示:“根据我们的研究显示的增长、对2024年的预测以及与运营商的讨论，我们有信心实现EuropeActive到2030年在健身和健康中心拥有1亿会员的目标。”

“健康、健身和长寿对越来越多的人来说越来越重要，是未来的重要市场。无论是在技术还是社会方面:FIBO将继续展示几乎所有领域的潜力，并积极推动健身和健康行业的发展，”商展组织者RX Deutschland的董事总经理Michael Kö hler表示。

The power of fitness

The fitness and health industries continue to grow fast. This is evidenced by the key data of a study carried out by the German Fitness Industry 2024, DSSV e. V., in cooperation with Deloitte and DHfPG. The number of members rose to 11.3 million and the industry’s total turnover was also up to EUR 5.44 billion. Developments that are also evident in the rest of Europe. With 67.7 million members in European fitness and health centres and a total turnover of EUR 31.85 billion, strong growth is also visible beyond Germany. “Based on the growth shown in our research, the forecast for 2024 and discussions with operators, we are confident that we will achieve EuropeActive’s target of 100 million members in fitness and health centres by 2030,” says industry expert Herman Rutgers optimistically.

“Health, fitness and a long life worth living are increasingly taking centre stage for more and more people and are an important market for the future. Whether in technological or social terms: FIBO will continue to make the potential in almost all areas visible and actively drive the development of the fitness and health industries,” says Michael Köhler, Managing Director of trade show organiser RX Deutschland.

FIBO 2024展望了行业的未来趋势

以健康为导向的健身需求日益增长。Milon、Five、EasyMotionSkin和Life Fitness等参展商及其扩大的展台就证明了这一点。 “力量训练在日程中排在很高的位置。它在卫生部门变得越来越重要，在行业外也越来越受到认可。我们可以看到对它的明确需求，”约翰逊健康技术有限公司业务发展总监于尔根·阿肖尔如是评价肌肉训练对社会的意义。

除此之外，人工智能显然也是未来的趋势。无论是DRAX提供的带有人工智能软件的训练设备，还是EGYM提供的用于制定健身计划的工具或Technogym提供的自动评估，健身和健康行业都在展示消费者如何从这些新工具中受益。

“多年来，我们销售模拟产品，谈论数字化，但未能真正实施。EGYM总经理克里斯·克劳森说:“现在科技很流行。”

人工智能使提供商能够提供更加具体和多样化的报价。这种个性化体现在个性化的健身计划、智能设备和完美定制的营养建议上。低门槛的优惠确保普通大众，即使在竞技体育之外，也有机会以个性化的方式优化自己的健康。

这打开了另一个市场:企业健康管理（CHM）。Aurora Life Science GmbH的联合创始人兼首席执行官Philio Julian Boras表示:“我们已经与雇用10，000名员工的公司进行了交谈，目前正在寻找企业健康管理方面有趣的新解决方案，以便能够以创新的方式与员工打交道。”

总体而言，可以观察到一种长寿趋势:“每个人都想活得更长，都想健康地活着。他们想要健康的饮食和锻炼。因此，对我们来说，最大的趋势是长寿，”Robosculptor德国公司首席执行官延斯·施拉姆总结道。

FIBO 2024 provides outlook on future trends in the industry

There is a growing demand for health-oriented fitness. This is demonstrated by such exhibitors as Milon, Five, EasyMotionSkin and Life Fitness as well as their enlarged stands.

“Strength training ranks very high on the agenda. It is becoming increasingly relevant in the health sector and is also being recognised more and more outside the industry. We can see a clear demand for it,” says Jürgen Aschauer, Business Development Director at Johnson Health Tech GmbH, assessing the relevance of muscle training for society.

Beyond, Artificial Intelligence is also clearly the trend of the future. Whether it’s training equipment with AI software such as offered by DRAX, tools for creating work-out plans by EGYM or automated assessments provided by Technogym, the fitness and health industries are showing how consumers can benefit from these new tools.

“For many years, we have sold analogue products and talked about digitalisation, but were unable to actually implement it. Now technology is in vogue,” says Chris Clawson, General Manager at EGYM.

AI enables providers to make even more specific and diverse offers. This personalisation is reflected in individualised work-out plans, smart devices and perfectly tailored nutritional recommendations. Low-threshold offers ensure that the general population, even outside of competitive sports, has the opportunity to optimise their health in a personalised way.

This opens up another market: corporate health management (CHM). “We have talked to companies employing several 10,000 employees and are currently looking for interesting new solutions in corporate health management in order to be able to deal innovatively with their employees,” says Philio Julian Boras, Co-Founder & CEO of Aurora Life Science GmbH.

Overall, a longevity trend can be observed: “Everyone wants to live longer, wants to live healthily. They want a healthy diet and exercise. So, the top trend for us is longevity,” summarises Jens Schramm, CEO Germany, Robosculptor.

FIBO创造独特的社区感觉

FIBO不仅是健身行业的中心，它还创造了一个紧密团结的社区。一个一年365天都出现在社交媒体上的社区，但只能在FIBO现场体验四天以上。

“例如在足球这样的运动中，很明显这是一种团队合作。FIBO将这种社区意识带到了健身区。在这里，所有人一起锻炼，在挑战中相互竞争，并创造出令人难以置信的伟大团队精神，”菲利克斯·伯恩特（“菲利克斯博士”）说道，他是一名医生、营养专家和ESN运动员，他描述了FIBO独特的氛围。

与More和Oace一样，ESN今年挤满了整个大厅，并以其挑战、品尝站和时尚产品吸引了游客。ALDI、dm和Foodspring、Smilodox和Teveo等参展商也在FIBO吸引了关注。

其他亮点包括FIBO足球节和电子竞技舞台的首演。他们将两个目标群体聚集在一起，这两个群体都热爱运动，喜欢接受新的挑战。

通过组织第二届FIBO女士午餐会并颁发“RX女性奖”，FIBO组织者RX还关注了健身行业的成功女性。大约80名妇女利用这次活动建立联系，共同庆祝她们的成功。由蒂珍·奥纳兰、丹尼斯·辛德勒和塞莱斯特·克莱因詹斯参加的小组讨论激发了灵感。

FIBO creates unique community feel

FIBO is not only the heart of the fitness industry, it also creates a close-knit community. A community that is present on social media 365 days a year but can only be experienced live at FIBO over four days.

“In such sports as football, for example, it is clear that this is a teamplay. FIBO brings this sense of community to the fitness area. Here, all exercise together, compete against each other in challenges and create an incredibly great team spirit,” says Felix Berndt ("doc.felix"), doctor and nutrition expert and ESN athlete, describing the unique atmosphere at FIBO.

Alongside More and Oace, ESN filled an entire hall this year and proved an attraction for visitors with its challenges, tasting stations and fashion offers. Exhibitors such as ALDI, dm and Foodspring, Smilodox and Teveo also attracted attention at FIBO.

Other highlights included the premieres of the FIBO Football Festival and the eSports Stage. They brought together two target groups who share an enthusiasm for sport and enjoy taking on new challenges.

By organising the second FIBO Ladies Lunch and presenting the "RX Female Award", FIBO organiser RX also focused on successful women in the fitness industry. Around 80 women took advantage of the event to network and celebrate their successes together. Inspiration was provided by the panel talk featuring Tijen Onaran, Denise Schindler and Céleste Kleinjans.

一切都是可能的

在开幕新闻发布会上，德国欧空局宇航员马蒂亚斯·毛雷尔明确表示，人类未来的伟大愿景也取决于这一行业和身体素质:如果没有现代培训，像目前在国际空间站停留这样的太空项目以及美国国家航空航天局的阿尔忒弥斯计划飞往月球的项目都是不可能的，毛雷尔也在为此做准备。

飞往月球的计划不会在2030年之前实现——但下一次FIBO将于2025年4月10日至13日在科隆举行。然后，为期四天的交流、挑战和无限热情的时间又会到来。

The sky is the limit

At the opening press conference, German ESA astronaut Matthias Maurer made it clear that great visions for the future of humanity also depend on this industry and physical fitness: without modern training, space projects such as the current stay on the ISS, but also projects such as NASA's Artemis programme with planned flights to the moon, for which Maurer is also preparing, are not possible.

The flight to the moon is not scheduled to take place before 2030 – but the next FIBO will already take place in Cologne from 10 to 13 April 2025. And then that time will have come again for four days of networking, challenges and boundless enthusiasm.